The wedding photography industry is a competitive one. There are lots of different photographers out there, offering up their services to happy couples around the UK. Whilst the quality of your images, the professionalism of your service and of course, how much you appeal to the couple are all important considerations when a bride and groom picks a photographer. How you are priced, and how you present those prices are also a big consideration and is often what distinguishes a good photographer from an excellent one. However, the issue of pricing and in particular a lack of transparent pricing can sometimes be open to dispute.
This means that it is vital that you put together a good quality pricing strategy. So, to help you make the most of your wedding photography business, we have put together our top tips for creating wedding photography pricing strategies that really work.
Focus on a few clear packages rather than several complicated ones
Confusing your potential customers with a complicated and confusing pricing strategy is never going to encourage them to use your services. Many photographers also make the mistake of creating too many different packages to choose from, all with really subtle changes such as an extra hour or a few extra photographs.
The best approach to take is to concentrate on two or maybe even three packages, all of which have obvious differences. This means that your potential customers will be able to see the different levels of what you can offer, and decide which one is right for them or your budget.
By keeping things simple, you will also minimise the chances of disputes arising due to misunderstandings relating to the pricing scheme.
Start small and allow the customer to build up
Another great idea to tempt customers into coming to see you for wedding photography is to offer a more tailor made approach to your pricing. Start with a low cost basic package that only contains a few elements of what you can do. This will entice customers to come and see what you are able to offer, and then you can start to upsell or add in the different services that you can provide.
Not only is this method going to encourage more people to enquire about your service, but the customer won’t feel pressured into going for a package that isn’t everything that they need. Instead they can pick a basic starting point and develop it into something that is perfect for them.
One of the objectives of recent consumer legislation is to protect the consumer from feeling pressurised into entering into a contract. Therefore, by providing the consumer with discretion and autonomy to choose a package, this will assist in minimising a dispute.
Show off what you can do
You should never underestimate the power of examples of your great work. If you are looking to tempt new clients into signing up with you, it is a good idea to show them exactly what you can offer them. If you are proud of your albums, make sure you take some examples of this, have a beautiful studio that they can view their photos in, have pictures of this, or better yet, invite them to take a look round.
Remember that even with the best pricing strategy, you still need to sell yourself as a business, which means that you always present yourself in the best light. In doing this you can assure your potential clients that come their big day, they will be presented in the best light possible too!
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